Every weekend people are on the hunt to get the newest sneakers, but often they strike out when the demand exceeds the supply. Anyone who tried to get a pair of the new Yeezy Boosts this past weekend found that out very fast. There’s a new service that’s looking to solve this problem..
LSwop, which stands for Luxury Swop, wants to bring the Rent the Runway experience to men. “European designer sneakers are to men what designer handbags are to women,” said Jonathan Escoffery, who founded the business with Jinette Cordero. “I saw Rent the Runway’s success and realized there wasn’t a concept like this for men.”
According to Escoffery, who used to work in creative development for brands and stores, he’s focusing solely on European luxury sneakers from designers including Tom Ford, Christian Louboutin, Pierre Hardy and Rick Owens. These are typically priced at $800 to $1,000 at retail.